“Our currency is empathy”. When social media erupted after the Gold’s bus crash in 2016, we turned to Clare Gleghorn, the CEO of Bastion Reputation Management for support. Clare shares her insights into the impact of social media outrage and how her team measures influence to ensure a balanced response in a crisis; how to manage reputational risk in the digital age; the importance of empathy; and how organisations can prepare for the worst case.

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